We rebranded Maya, an Asian and Black-owned restaurant named after the owner's daughter, reflecting its blend of cultures. Known for its congee and Asian-inspired dishes with an American twist, Maya also supports Asian American businesses alongside traditional convenience store items. The new logo, inspired by the lazy Susan—an item heavily associated with Chinese restaurants in America but rooted in American history—symbolizes the ongoing sharing of cultures, much like its circular rotation.
[Project type]
Brand
[Created]
'23