We conceptualized and directed the creative vision for Nike’s 2024 Father’s Day Campaign. We crafted an array of product images and videos that celebrate the unique style and spirit of every dad. From casual to timeless fits, our campaign celebrates the diverse ways fathers inspire and enrich our lives.

Drawing inspiration from the world of photography, we’ve crafted comprehensive motion guidelines and animations that embody the art of photography. We’ve developed Micro Content templates catered to different creators, enriching VSCO’s visual narrative.

We collaborated with Rippling to redefine their 3D illustration approach, creating a scalable system that aligns with their mission to simplify and unify HR, IT, and Finance operations for businesses. We created a cohesive and vibrant visual identity with a variety of textures, vibrant colors and animated 3D models. We've enhanced the visual consistency across their platform by refreshing existing assets and introducing new ones.

For almost two years, we've partnered with Nike Virtual Studios to establish the .SWOOSH brand, bridging digital and physical spaces. The dot marks the starting point and the community's input, shown in the cube's corners. The shape changes and moves to reflect the community's influence, symbolizing the creative space where they help shape the product and its environment.

Hoag Compass is a preventative wellness program that focuses on lifestyle changes to extend your health and vitality. We designed the brand and app to make at-home healthcare both accessible and engaging for a wide range of users. With energetic colors, playful animations, and clear, intuitive data visualizations, we’ve transformed the health journey into something both inviting and simple to navigate.

We rebranded Maya, an Asian and Black-owned restaurant named after the owner's daughter, reflecting its blend of cultures. Known for its congee and Asian-inspired dishes with an American twist, Maya also supports Asian American businesses alongside traditional convenience store items. The new logo, inspired by the lazy Susan—an item heavily associated with Chinese restaurants in America but rooted in American history—symbolizes the ongoing sharing of cultures, much like its circular rotation.

Podplay is a tool that monitors traffic and bookings for various racket sport venues and courts. We crafted the brand and website to showcase the companies utilizing Podplay. The brand was designed to communicate the platform’s digital connectedness, bridging the physical world of sports with its digital counterpart. They highlight the platform’s capabilities - booking, watching replays, and keeping score - While emphasizing that this is a digital-first experience, keeping the focus on the game and the fun.

We partnered with Pingpod to enhance their digital screen experience, allowing users to reserve courts, start games, and track scores seamlessly. By incorporating vibrant motion, we introduced an element of playfulness and visual excitement to the space, enriching the experience before, during, and after each game.

Lotus of Siam, a cherished Thai restaurant with two West Coast locations and a history that includes a visit from the late Anthony Bourdain, has been reimagined with a fresh brand and a new website. The redesign thoughtfully reflects the elegance and heritage of the restaurant's original architecture in Las Vegas, preserving its rich story while seamlessly bringing it into the present. The updated website enhances the dining experience with intuitive navigation, allowing guests to easily explore the menu, view dishes, and place orders from any device.

We‘ve redesigned the iconic 70’s shoe brand earth®. The new brand represents not only comfort and responsible design, but also celebrates the people who are driving our planet forward.